A doctor website content checklist starts with the details a visitor needs to decide whether to contact a clinic: approved practitioner and service information, current visit details, and a clear next step. Agree who supplies and checks each item before it is published. The fictional doctor portfolio sample illustrates a possible information structure; it is not a real clinic.
Illustration only. No actual clinician or clinic is represented.
Put practical visit information where people can find it
Use the clinic name and location details supplied by the practice. Add the current phone number, opening hours, and any visit instructions the clinic wants to share. If directions or map links are included, have someone check that they point to the intended location.
Make the contact route easy to spot on a phone as well as a larger screen. State what a visitor can do next, such as calling the clinic or sending an appointment request. Do not suggest that a request has been accepted or that an appointment is booked unless a real, confirmed process supports that status.
Use practice-approved profiles and service descriptions
Ask the practitioner or clinic to provide the profile text, role and service descriptions they want displayed. Keep the wording within the information supplied and approved by the practice. A website developer can organise and present that material; the clinic remains responsible for checking that its public information is accurate and suitable to publish.
A short list of services may be easier to scan than a long paragraph. Use the clinic's own names for those services and include only descriptions the practice has reviewed. This checklist does not assess medical content or professional requirements.
Plan an appointment-request handoff
If visitors will request appointments, describe the intended handoff before choosing a button or building a workflow. Decide which clinic staff member receives a request, how they will respond, and how a visitor can tell that a request is still pending. This is a planning step; it does not mean a live booking or request service is connected.
Keep a public contact route focused on arranging contact. Do not invite people to send medical records or other confidential details through a general enquiry channel. Any system that would receive more sensitive information needs its own assessment before it is proposed.
Use a timing-change checklist
For a temporary closure or changed hours, record the information before updating the site. For example, a clinic could use this fictional checklist:
- Source: the clinic's authorised contact provides the change and dates.
- Approver: the person the practice assigns confirms the wording.
- Affected page: list each page or contact detail that shows the hours.
- Verification: after the change, the assigned person checks the published text and dates.
The example describes a review routine, not a real clinic or a completed customer project.
Check photo permission and everyday access
Use portraits and clinic photographs only after the practice has confirmed it can provide them for the intended use. Record who supplied each image and who approved its use. Avoid using a fictional or stock portrait in a way that could be mistaken for the practitioner.
Check that pages work on a phone, text remains readable, links describe their destination, and key actions can be reached using a keyboard. Add useful alternative text for informative images. These are practical design checks, not a claim that a site meets every accessibility standard.
Name an owner for updates and maintenance
Agree who at the clinic supplies changes to hours, contact details, profiles and service descriptions, who approves them, and who updates the site. Include a way to recheck time-sensitive details after a change. Also agree who controls the website accounts and what maintenance or handover support is included.
The clinic should review the final public copy and arrange any professional or other review it considers necessary. The supplied project information does not establish medical, regulatory, privacy or professional approval, and this guide offers none.
Turn the checklist into a brief
Gather the approved text, visit details, image permissions and named update owner before asking for a proposal. See the doctor and clinic website overview or the business website service for project context. To discuss the scope, use the contact page.